Blending the Physical and Digital Worlds

Nowadays more and more creatives tend to follow the same processes, starting and finishing their projects on their computer. We try to find inspiration from other professionals, a convenient source that often leads us to an infinite loop.

Different creative processes can lead to unique outcomes. Technology offers us all these exciting tools but the physical world can also do so many amazing things and provide with limitless inspiration.

Anything around us that can stimulate any of our senses can be inspirational and an “object” for investigation once we reimagine it.

Creativity can be everywhere.

A hole on a t-shirt, a wrong print, the foil paper that we wrap our food, even the notebook that we sketch out our ideas as an object itself.

In this keynote Tina Touli will talk about how can think about bringing together the physical and digital worlds.