Michael Bartl is an innovating speaker and expert, the Managing Director of the Emotion AI Startup TAWNY and CEO for HYVE, an innovation company coming up with and crafting new products, services, and business models. They currently work for 70% of the German index companies, along with many international clients.
He’s served as an elected member in the national executive committee of the German Association of Market and Social Research and was appointed as German senator to the Senat der Wirtschaft.
Before setting up HYVE, Michael worked in Research and Development for large car manufacturer Audi. Setting up his Virtual Lab in 2001, he launched the first Open Innovation Program at Audi – allowing thousands of customers to join in developing the new generation of automotive infotainment systems.
Fueling his prosperous career is a Bachelor of Science from the University of Westminster London, a Dipl.-Kfm. from the University of Munich (LMU) and a Ph.D. from the Otto Beisheim Graduate School in Vallendar. He has multiple publications in international journals like the Journal of Product Innovation Management, Electronic Commerce Research Journal, and many others.